Privacy Policy

We are dedicated to implementing policies and procedures designed to protect your privacy as you use the Services (as defined below). This Privacy Policy (the “Policy”) describes the manner in which we collect, use, disclose and otherwise treat personal information in providing the Services.

Access to and use of this website (, the “Website”), and any other website(s) owned and/or operated by Truly Chi Boutique, Corp. (“we,” “us” or “our”) and any of their associated web pages, and the products and services available through the website(s) (collectively, the “Services”) are subject to the Policy.

We reserve the right to update, change, modify or otherwise alter this Policy at any time, with or without notice, and your continued access or use of the Services shall signify your agreement to be bound by this Policy.




As is the case with many websites, we use cookies to help us gather and store information about users of the Services. A cookie is a small data file that our server sends to your browser when you access or visit the Website. The use of cookies helps us to assist your use of certain aspects of the Website.

If you refuse our cookies, some features of the Services may not properly function.

We may use the information gathered by use of the cookies for any purpose, including but not limited to:

  • Traffic monitoring, including the Internet Protocol (“IP”) address from which you access the Services, the type of browser and operating system used to access the Services, the date and time of your access to the Services, and the pages you visit; and
  • Recognize repeat visitors for statistical and/or analytical purposes.

User Provided Information

When you choose to submit personally identifiable information to our Website or the Services (including your name, address, telephone number, e-mail address, transaction information, credit card information and date of birth), your information is used solely for the specific purpose for which it was submitted, unless you consent otherwise or as required by law. In many cases, you get to choose the amount of information you supply to us. There may be instances where some of the information that we ask you to provide is identified as mandatory and some as voluntary. In such cases, if you do not provide mandatory personal information with respect to a particular activity, you will not be able to engage in that activity. When you browse the Website or otherwise use the Services, we also automatically receive your computer’s Internet Protocol (“IP”) address. This provides us with information that helps us learn about your browser and operating system. We may collect personally identifiable information when you:

  • Place an order from the Website;
  • Return an item or make an exchange;
  • Inquire about our products and services;
  • Create an account at the Website;
  • Sign up for e-mail updates for promotions and/or our newsletter;
  • Enter a contest or sweepstakes; and
  • Participate in a marketing survey, promotion or event

We may also collect such information (i) to notify or provide you with other information concerning products you have purchased and (ii) to improve our merchandise selections, customer service and overall shopping experience.

We maintain the data that you provide us, along with a record of your purchases, in a secure database. To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources.

Automatically Collected Information

Our servers automatically record certain information (such as web request, IP address, browser type, browser language, URLs, etc.) that your web browser sends whenever you visit the Website.

Like many websites, we automatically track certain information about you as you visit and use the Services to help us better understand, improve and modify the Services, better understand how the Services are used and experienced, and better understand how we can enhance your overall experience. This tracked or automatically gathered information may include, among other things, your computer’s IP address, browser type, the URLs and pages on the Website you’ve visited, sections of or content on pages on the Website on which you click or in which you are interested, the number of times you visit each page on the Website, what downloads and/or search queries you have made, and how long you spent on particular sections of the Website and on the Services generally.


We want to deliver to you the best possible shopping experience. In order to do this, we may collect information that allows us to:

  • Process and track your order;
  • Provide the information, products and services you request;
  • Contact you about the status of an order;
  • Send you promotional offers or information we believe will be of interest to you;
  • Send you e-mail updates, announcements and/or newsletters;
  • Identify your product and service preferences;
  • Customize our communications to you;
  • Provide information concerning product recalls or product you have purchased; and
  • Improve our merchandise selection and customer service.

The use of information about you depends on the context in which it is collected.

Personal Information

Personal information is individually identifiable information about you that we collect online, including, but not limited to, your full name, a user name and password, e-mail address, phone number, physical address, financial information, and your credit card information and other billing information. We may share the personal information we collect from you only with your consent, or as outlined in this Policy, or under the following circumstances:

User-Requested Services and Information

For information, features, products and services offered and/or provided by the Services, the information you submit is used by us to provide the information, feature, product or service you've requested. This may include the information being used for internal purposes such as tracking your order, analyzing your preferences and collecting statistics for analysis. We may also share this information with others, but your personal information will be shared by us only to fulfill your request or to facilitate your use of the information, features, products or services, or as otherwise outlined in this Policy. When sharing personal information for such a purpose, we may also share your IP address.

We may use other companies and individuals (i) to perform supporting functions for the various functionality, information, products and services offered on or through the Services on our behalf, (ii) to perform or support various tasks or initiatives instrumental to the business of, or related to operating or improving, the Services or (iii) to assist us in testing, maintaining or improving the features, content or effectiveness of the Services or in performing research or development. These service providers (for example, order processing companies to bill you for goods purchased on the Services, e-mail service providers to send out e-mails on our behalf, etc.) may be permitted to receive and use information collected from you or for internal purposes on an aggregated and/or anonymous basis (where you cannot be personally identified), but will not be authorized by us to use personal information for any other purpose other than in connection with performing the support functions for Truly Chic Boutique or such other tasks, initiatives or assistance for Truly Chic Boutique.

Protection of Rights

We may release personal information or other information we collect from you if we believe that such action is appropriate to: (i) comply with legal requests and processes; (ii) enforce the Terms for the applicable Services; (iii) identify, contact or bring legal action against persons or entities who are causing or we believe have caused or might cause injury to us or a third party; (iv) defend or respond to claims brought or threatened against Truly Chic Boutique, its employees, directors, suppliers or service providers, users of the Services or others; or (v) otherwise protect or assert the rights, property, interests or personal safety of Truly Chic Boutique, its employees, directors, suppliers or service providers, users of the Services or others. We may make any such release decisions in our sole discretion.

Record Keeping

It may be necessary for Truly Chic Boutique to keep records of certain personal information that you have provided to us or which we have obtained from you in accordance with this Policy for business purposes, including but not limited to for internal accounting and administration, to supply you with information about your account, to respond to inquiries, to enhance customer service and product options, to improve product performance, promotions and special offers where you voluntarily supplied your personal details, to administer sales records, to provide information about us, our products, services and special offers and to analyze usage on the Website and of our Services.

Business or Asset Transfers

We may choose to buy or sell our business or related assets. Personal information and other information we collect from you is generally one of the assets acquired or transferred in such transactions.

Registration Information

The personal information you provide when you register with the Website and create an account through the Services is used primarily to provide the information, features, products and/or services you purchase or request, to help us customize or enhance your or others’ online experience, and to increase the convenience of accessing new or existing tools, products and services on the Services. Your e-mail address serves as a unique identifier in our record system, and together with your password, is designed to help us prevent unauthorized access to information you choose to store on the Services. The data you give us about your personal preferences and demographics (e.g., your age, location and the like) may be used to help us offer tailored content, products and services that we believe will be of interest to you. In addition, we may share this information, in aggregate or other protected forms or under confidentiality terms, with our current and/or future service providers so that either they or us can present and deliver products, functionality and services to you more effectively.

Promotions and Marketing

Unless you specify that you would prefer not to hear from us, if you provide your e-mail address to us for promotional or other purposes at the time of registration or otherwise, we may use this to contact you for promotional or other purposes. Each time you receive such an e-mail from us, you will be given the opportunity to “opt-out” or unsubscribe from the same or similar types of correspondence. . Please note that despite unsubscribing from such communications, Truly Chic Boutique may still contact you in relation to your order(s), purchase(s) or any issues relating any business you conduct with Truly Chic Boutique.

Non-personal Information

Information that is automatically gathered, including through the use of cookies (as detailed above), may be shared among the Services, if applicable. It may also be shared with other third parties, including service providers and others, so that we may better understand how the Services are used, to enhance the overall experience on the Services, and otherwise in connection with our operation of the Services and conducting related business.


We do not sell, trade or rent to any unaffiliated third parties your personally identifiable information collected through use of the Services. We use the anonymous data and the personally identifiable information collected through the Services for statistical purposes and for improving the Services, as well as for our marketing purposes, as part of our responses to your questions or requests for information and potentially when sending commercial e-mails to you.

We may engage a third party’s software or services to assist us with these analyses and activities, in which case such information may be shared with them for these purposes (e.g., your e-mail address with our outbound e-mail marketing provider).

We provide these companies with only the information they need to perform their services, and we work closely with them to ensure that your privacy is respected and protected. This may include sending you newsletters and e-mails periodically. However, you will have the choice to opt out of receiving newsletters and promotional e-mails for our products and/or services. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Truly Chic Boutique. As a practical matter, we must release your mailing address to a postal or courier service to deliver information you requested or the products you purchased. On rare occasions, we may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes. We may, however, disclose your personal information if we are required by law to do so or if you violate our Terms of Use.